It's Not Just A Website
Your website is the first impression people get of your company. It needs to look professional. It needs to reflect the culture and personality of your business.
Too many companies don’t pay enough attention to their own website. It’s easy to forget about and neglect over time. But stop and think about when you search online and how impactful an outdated website can be on whether or not you take the next step in contacting that business.
First and foremost, your website must be visually appealing. Clean and modern design without too much clutter. The graphics and photos look sharp and paint a positive picture of the image that you’re trying to portray.
It needs to be easy to read and navigate. It should also be responsive meaning it automatically resizes itself for different devices and looks great on a laptop, a tablet or a smartphone. And hopefully there’s a short video that creates an emotional connection and makes potential customers want to learn more and eventually give you their business.
The main three points we tell our clients that their website design should accomplish are:
1) It has been designed top to bottom with the proper internal SEO so people can find it easily in their search results when they are looking for your type of business.
2) When they find and click on your website, the landing page it takes them to should be clean and simple with a clear call to action.
3) Your potential customer’s first impressions after scanning your site should be that you’re professional, knowledgeable, trustworthy and friendly and they’d like to get to know your business better.
If your website can’t accomplish those three things, they’ll bounce off your site and move on to one of your competitors.
Do you have a great business? Then make sure your website reflects that and puts your best foot forward.
The online world has become so ingrained into our culture that having a great website should be your company’s top priority.