Let Calibrate Design, Produce and Schedule Your Advertising
Once we've done everything we can to maximize your online presence for long term results, we turn our focus to traditional media advertising for short term results as needed throughout the year. If you have an upcoming sale or special that you want customers to learn about quickly, then in addition to the more affordable and targeted internet media buying options like Facebook advertising, traditional media placement can be another effective vehicle to consider for getting the word out depending on your budget.
What separates Calibrate Marketing from other advertising agencies is that we will take your traditional media buys and post them online as well, so your short term investments reap benefits down the line by continuing to grow your online footprint. We can help you with the following media relations and advertising services:
Buying and Designing Print Ads – Calibrate Marketing can help you design and negotiate the best rates for newspaper advertising, magazine advertising, direct mailers or any other type of print advertising. Our print media buying service recommends the best publications and the optimum placement for your money. Instead of just reaping the benefits from when your print ad runs, we take the extra step of converting your ads into geo-coded image files with descriptive titles and uploading them online so your print media buying strategy can aid future local search results.
Buying and Producing Radio Ads – Let Calibrate Marketing help you produce a memorable radio advertising campaign that gets results. Our radio media buying rates save you money and we focus on getting creative with your scheduling to achieve the best return for your money. Other media buying companies encourage you to run extensive and expensive radio advertising campaigns to improve your top of mind awareness, but all this really does is increase their commissions.
At Calibrate Marketing, we focus our media buying process on getting our clients the best return on their investment and we go the extra step of converting your radio ads into geo-coded slideshow videos by adding your logo as the picture, using your radio ad for the audio and using your radio script to create tags and a keyword rich description for uploading the video onto your YouTube channel. Our media planning technique ensures your radio ads not only bring you more customers whenever people are turned into that particular radio station whenever your commercial airs, but they can also drive more traffic to your website in the future by improving your local search results.
Buying And Producing Television Ads – Television advertising production and airtime rates can be expensive, so let Calibrate Marketing help you produce clever and creative TV commercials that get results without spending a fortune. Our television media buying rates save you money and we focus on getting creative with your scheduling to achieve the best return for your investment. Other media buying agencies recommend running extensive and expensive television advertising campaigns under the guise of increasing your top of mind awareness, but all this really does is drive up their commissions.
At Calibrate Marketing, we focus our media planning buying on getting our clients the best return on their investment and we go the extra step of uploading your television commercials onto your YouTube channel. This way your TV commercials can not only bring you more customers whenever people are turned into that particular channel whenever your commercial airs, but they can also drive more traffic to your website in the future by improving your local search results.
Writing and Distributing Press Releases – Our press release writing service can compose and distribute your company’s press release to help spread the word on a major milestone or improve your local search results. Most marketing press releases are distributed with the hopes of generating media coverage, but there can be a benefit to writing effective press releases that also drive more traffic to your website. There are numerous press release submission sites and online press release distribution can generate additional links to your website that improve your local search engine rankings.
Generate Media Coverage – When it comes to generating media coverage, it’s all about connections. Getting your business featured in a news story is as much an art as a science. Standard news release writing won’t generate many actual stories of any depth, because editors don’t want to give your business free publicity. They’d rather have you pay for advertising. So we have to get clever and creative in coming up with a story angle that piques their interest without being blatant about our motives. At Calibrate Marketing we can customize your press release format for each recipient and increase the odds of generating media coverage for your business which is the best form of advertising you can get.