Online Video Productions Drive Website Traffic And Convert Visitors Into Customers

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Online video productions are extremely powerful mediums for driving more traffic to your website and for converting more of those visitors to your website into actual paying customers and yet they are largely overlooked as an effective and affordable advertising tool by most small businesses. Most people don’t realize that YouTube is now the #2 search engine, second only to Google. And since Google owns YouTube, those internet video productions show up early and often in Google search results.

The main factor that has helped YouTube become so popular is the very same reason that so many people prefer movies over books. We’re simply impatient and don’t like to read. We’d rather watch a digital video production to learn how to do something rather than read a bunch of text. So if a business video production shows up in local search results, it’s more likely to get clicked than a text-only search result in that same position.

One of the most powerful features of web video productions for improving local search results is the ability to geo-tag the marketing videos and fill the video descriptions and the video tags with those keywords that you think someone would type in when searching for your type of business.

If you put a hyperlink to your website at the beginning of your promotional video production’s description, this will help drive more traffic to your website. In your Google My Business listing, you can list up to ten geo-coded photographs and five geo-coded videos. These can help generate more visitors for your website from local search results.

There are many different types of website video productions that can be uploaded onto your YouTube channel. You can create a simple slideshow video by combining still photographs with sound or music. These can turn your radio ads into YouTube videos or you can create a power-point type of video for any area of your business that you’d like to focus on for SEO purposes.

Calibrate Marketing YouTube - Springfield MO Full Service Marketing Agency
Animation videos are less expensive than you might think and can do a terrific job of illustrating how your products work. Image building videos not only help drive more traffic to your website, but they can be powerful in capturing the essence of the personality of your business and make your website visitors want to become customers. And if your business is ever featured on a local news channel’s website, uploading that television video production onto your YouTube channel is some of the best advertising you’ll ever get.

The combination of moving pictures and sound is a powerful medium. Take full advantage of it. If a picture’s worth a thousand words, then a video’s worth a million. You don’t have to spend a fortune on broadcast video production for your business, but that investment will be worth every penny in bringing you more customers.