Don’t Skimp on Your Creative Logo Design

Calibrate Marketing Fountain Pen - Springfield MO Full Service Marketing AgencyToo many business owners cut corners and don’t put enough thought and resources into their logo design identity. They know they need a business logo design, but they don’t truly value the investment that a creative logo design will pay off in the long term success of their business. When it comes to logo brand design, don’t be penny wise and pound foolish. That “do it yourself” logo might save you a few dollars during startup, but hiring a talented logo design company isn’t really that expensive and is well worth the investment.

“You never get a second chance to make a first impression” is especially true when it comes to the image of your business. Your logo brand design is the centerpiece of your identity and since a picture’s worth a thousand words, make sure your corporate identity logo design is telling the public what you want and puts your best foot forward. You want your logo to look professional rather than homemade so your business will be taken seriously. You want it to convey the image and personality of your business. And it should set a theme that the rest of your marketing can tie into.

Given how busy everyone is these days, hiring a quality logo design firm is more important than ever. Your customers don’t have enough time to read a lot of words or put a lot of thought into their purchasing decisions and so they’re quick to judge your business based on their initial impression of your brand identity. It’s still possible to overcome a sub-par logo, but it makes the job of marketing your business that much harder.

You’ll notice advertising has become much more visual these days. The pictures on Facebook’s Timeline are now larger and more prominent. Your Facebook cover photo spans the entire top of your page. Pinterest has become one of the fastest growing social media sites ever and it’s all based on the concept of pictures that catch someone’s eye and they in turn share those pictures with others. It’s the visual that sparks the interest in these products that people pin to their boards.
Calibrate Marketing Apple Logo - Springfield MO Advertising Agency
In the past, your logo brand design might have just been displayed on the sign in front of your business, in your print ads and on your business card. But these days, your logo design identity is also on your website, your Facebook page and in so many other places that it’s the cornerstone of your identity and worth hiring a graphic artist to design a top quality logo.

Even if your existing marketing logo design isn’t top notch, that doesn’t mean you’re stuck with it forever. Updating your corporate logo design provides an opportunity to refresh your brand identity and you can pick and choose where to use it. If it’s too expensive to replace a massive sign in front of your business, you can still use your updated logo design creation on your website, your Facebook page, etc.

But investing in high quality logo design services sets the table for the look and feel of your website and can provide the theme for all your other marketing. Don’t skimp on it. Consider updating and upgrading your logo design concepts if your current logo isn’t conveying the proper image for your business and portraying a good identity.